Fun Friday#5- A Look at How Marketers are Using Mobile Barcodes to Create Engaging Brand Experiences

August 6, 2010

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!T.G.I.F. because that means it’s time for another Fun Friday post from yours truly. This Friday, I wanted to look at how mobile technology, specifically QR codes, are quickly changing the way marketers reach and engage customers. In case you’re [...]

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New 360i Study: Brands Are Tweeting, but Users Barely Listening

July 28, 2010

“The real value for marketers who participate on Twitter is in creating an ongoing dialogue with consumers that enables brands to become a more meaningful part of people’s everyday lives.” -360i As someone who is active on Twitter daily (you can follow me @MattStengel) and is curious about how people and brands interact with one [...]

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Swan Dive! Into the Best Fun Friday Post of Your Life.

July 16, 2010

Hello there! Happy Friday and thanks for stopping to read my Fun Friday #5 post! Today I wanted to talk about the latest “Brandtastic Idea” from Old Spice. There’s a good chance you know what I’m talking about and there’s an even better chance you’ve already seen some of the videos from this hugely successful [...]

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Digital Technology Transforming Billboards, Allowing Brands to Create Engaging OOH Experiences

July 8, 2010

Brands these days are trying to figure out creative ways to cut through the clutter of a noisy advertising landscape. The challenge of reaching people, engaging them and ultimately winning their loyalty has been altered with the emergence of new media platforms and rapidly evolving technologies. Advertisers and marketers have been given the task of [...]

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What Do Sasquatch, iPhone 4 and Old Spice Body Wash Have In Common? Answer: Fun Friday #4

July 2, 2010

One of the reasons I got into advertising is because I’m fascinated by the power strategic and well executed advertising has on people’s emotions, purchase decisions and brand loyalty. It’s no secret that the need for creating an emotional connection with people is necessary for an ad or an entire campaign to be truly successful, yet many brands seemingly [...]

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